AntennaLos Angeles · since 2010
A Los Angeles studio · since 2010

Websites, brands and apps for small businesses and startups.

Antenna designs and builds the digital side of a business: the site people find you on, the brand that makes you recognizable, and the apps and AI tools that give you time back. We work closely with you, move quickly, and hand you something you own.

SitesBrand identityAppsAI toolsStrategy
Selected work

Recent work, live today.

Every card opens the live thing. The full list, including apps, is on the work page.

Who we work with

Two kinds of clients, one way of working.

Startups

From an idea to something people can click, without an agency budget.

  • A name, a brand and a launch site that look like you meant it
  • A working first version of your app to put in front of users
  • A deck and one-pager that match the product
  • A plan for finding your first customers

Small businesses

Be found, look the part, and spend less time on the work around the work.

  • A fast site that shows up in Google and in AI search
  • Booking, intake forms and client portals
  • AI assistants that draft in your voice and handle the repetitive tasks
  • A steady rhythm of content you approve, not write
Antenna Studio

What we build.

Start with one piece or put them together. Each one is built to work with the others, and to keep working after we hand it over.

Sites

Custom websites that load instantly, are easy to find in Google and AI search, and cost almost nothing to run.

Brand identity

Name, voice, logo and a brand kit your team and your AI tools can both use, so everything you put out looks like you.

App creation

Web apps for when a site isn't enough: client portals, internal tools, member areas, dashboards, booking systems.

AI solutions

Assistants and agents built into how you already work: drafting, intake, follow-ups, research, reporting.

Marketing strategy

What to build first, who to talk to, and how to tell whether it's working, for a launch or a new market.

Business coaching

Founder-level guidance from someone who has run small businesses since 2010, for when the question is bigger than the next build.

AI training

Hands-on workshops for your team, built around your actual work, with materials they keep.

AI coaching

One-to-one help deciding where AI fits in your business, then working alongside you on the piece that matters most.

Apps

Software a team works in every day.

For Now City, a real estate development company, we designed and built the sites and the software, including the Upside Explorer, a live deal model a whole team works on together, and Project Hubs, a private page per engagement that the client can open.

A project hub, on an invented project
Now City · app

Project Hubs

One private page per engagement: milestones, a task board, updates and documents, shared with the client through a private link.

See the Now City work →
How we work

Take time to understand. Move quickly to build.

Listen

A short conversation about your business, what's working, and what you want to unlock.

Propose

Within a week you know what we'd build together, what it would cost, and how long it would take.

Build together

Drafts in days, real options instead of one mockup, and decisions made as we go.

Hand over

You own the code, the content and the domain. We can keep running it, or teach your team to.

AI changed the economics. We pass that along.

Work that used to need an agency team and an agency budget is now within reach of a small business. AI carries the production load: drafts in your voice, variations, configuration, speed. We keep the strategy, the judgment, the editorial standard and the relationship with you.

Built to last, and yours.

No monthly platform fee, no plugins to update, no login to get hacked. Sites we build run for years on almost nothing, and if you ever leave, you take everything with you.

Pollinator · from Antenna

In real estate? Pollinator is marketing built for your practice.

Antenna's marketing platform for agents and boutique brokerages: the same craft as our other work, shaped around how a real estate practice actually wins business.

About

A Los Angeles studio, since 2010.

Erik Gillberg

Erik Gillberg

Founder · Los Angeles

Antenna is a Los Angeles studio. Since 2010 we've helped people and small businesses succeed with custom websites, brand identity, marketing strategy and coaching, and now with apps and AI tools.

We bring in specialists when the work calls for them, and we stay with you after launch.

We value curiosity, creativity and courage. In business and in life.

Get in touch

Tell us what you'd like to build.

We'll text or email you back to set up a 15-minute conversation: we'll listen to your business, look at a live example, and talk through what we could build together.

Usually within one business day. Prefer email? Write [email protected]. If what you need is something we don't do, we'll say so and point you somewhere useful.